The term “personal brand” has become a buzzword recently. What is it, exactly? Your personal brand is how people see you; how they’d describe you. It is the set of values and characteristics that describe who you are and guide your choices, in work and in life. Your personal brand is what makes you, you. In a tech career, your personal brand isn’t just your style, it’s not just the colors you use in your logo or the fonts featured on your portfolio, it’s that je ne sais quoi that people know you for.
Being aware of, and ultimately in control of, your personal brand is an essential component of building a successful career—and especially a successful career in tech. It’s a guiding statement that can help you make personal and professional decisions. A solid personal brand helps people understand who you are, what you offer, what you value, and the quality of work they can expect from you. It is your reputation. The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf.
Finding your ideal job requires more work than what you might think. As a marketing or sales executive, you understand the value of making every touch point of a customer’s experience feel seamless, natural and on-point with their brand message.
Your career marketing materials for every phase of your job search. Consistency in your brand message is paramount online and offline, including your resume, social media, LinkedIn profile or even your interview style. IANDB empowers emerging and established leaders to push past their barriers to excellence and learn to lead with courage, conviction and clarity. Every leader must continuously renew, develop and enhance their relevance and the unique value they bring to their marketplace.
